Las Vegas, renowned for its vibrant culture and nightlife, is also a hotbed for innovative fashion startups. These companies are harnessing the power of the internet to deliver unique, high-quality apparel to a global audience. From personalized t-shirts to women’s leggings with pockets, these brands are pushing the boundaries of fashion and customization. Here are five emerging internet-first fashion brands based in Las Vegas making their mark in the industry.
Qwotem
Founded in 2018, Qwotem is an innovative platform that allows users to customize t-shirts with their favorite Twitter or political quotes. This unique concept has attracted attention, leading to funding from StartupNV and another investor. With a Tracxn score of 11/100 and a competitor rank of 29 out of 128, Qwotem has carved a niche for itself by blending social media culture with fashion. This startup’s ability to capture the zeitgeist of digital communication makes it a standout in the Las Vegas fashion scene.
Las Vegas Lights FC
Las Vegas Lights FC, established in 2020, offers personalized merchandise and sports apparel. Their product range includes jerseys, shirts, hoodies, hats, scarves, neck gaiters, and more, all branded with the football club’s identity. Despite being unfunded, the brand has a Tracxn score of 8/100 and ranks 18 out of 63 competitors. The company not only caters to sports enthusiasts but also leverages the passionate fan base of Las Vegas Lights FC, enhancing its visibility and market reach.
Ball Dawgs
Founded in 2019, Ball Dawgs is an internet-first brand offering licensed merchandise sports apparel. Their catalog includes t-shirts, shorts, hoodies, and face masks, all designed with a focus on sports culture. With a Tracxn score of 8/100 and a competitor rank of 22 out of 63, Ball Dawgs has established itself as a go-to brand for sports fans. Their focus on quality and licensed merchandise ensures a loyal customer base, driving their growth in the competitive apparel market.
POP Fit Clothing
POP Fit Clothing, an internet-first brand established in 2015, specializes in women’s apparel, particularly leggings. They offer a variety of styles, including mesh, fabric, and leggings with pockets, along with tops, underwear, bottoms, and accessories. Despite being unfunded, POP Fit Clothing has a Tracxn score of 7/100 and ranks 967 out of 3,163 competitors. The brand’s commitment to inclusivity and body positivity, offering a wide range of sizes, has resonated with consumers, positioning it as a key player in women’s activewear.
LOCALTY
LOCALTY, founded in 2017, is an internet-first fashion brand that unfortunately has reached the deadpooled stage. Despite this, its innovative approach and initial market presence deserve recognition. LOCALTY aimed to offer unique, locally-inspired apparel, reflecting the culture and vibe of Las Vegas. With a Tracxn score of 6/100 and a competitor rank of 620 out of 2,012, LOCALTY’s journey highlights the challenges and competitive nature of the fashion startup ecosystem in Las Vegas.
These five Las Vegas-based fashion startups showcase the diversity and creativity flourishing in the city’s fashion industry. From customized social media quote t-shirts to inclusive women’s leggings, each brand brings a fresh perspective to the market. Despite the challenges, their innovative approaches and dedication to quality set them apart, promising a bright future for Las Vegas as a hub for internet-first fashion brands. As they continue to evolve and adapt, these startups are poised to make significant strides in the global fashion landscape.
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