In a world where fashion trends come and go at a rapid pace, the appreciation for slow, handcrafted fashion is making a steady return. Brands focused on traditional techniques, sustainability, and high-quality craftsmanship are redefining the way people connect with clothing. One such brand is Cvet Préri, a creative practice that combines vintage inspiration with contemporary design, offering customers timeless, ethically made pieces that stand out in today’s fashion landscape.
The Story Behind Cvet Préri
Cvet Préri was founded by Michaela Knittel, an apparel design graduate from the Rhode Island School of Design. With a deep-rooted passion for design and craftsmanship, Michaela looked to her heritage for inspiration. The name “Cvet Préri,” meaning prairie flower in Serbian and Hungarian, is a tribute to her grandmother and two great-grandaunts, all of whom were professional seamstresses. Their influence, combined with Michaela’s modern design education, shaped the ethos of the brand.
Cvet Préri’s collection is driven by traditional dressmaking techniques, with a focus on high-quality fabrics that are carefully selected for each piece. Drawing from both historical and contemporary design elements, Michaela’s work is a blend of vintage charm and modern sensibility. Alongside the in-house collection, the brand also offers a curated selection of vintage clothing, giving customers access to unique, one-of-a-kind pieces that complement the brand’s aesthetic.
Embracing Slow Fashion and Sustainability
At the heart of Cvet Préri is a commitment to slow, ethical, and sustainable practices. The brand operates on a made-to-order model, ensuring that each piece is created with intention and care, avoiding the waste often associated with mass production. By using natural, recycled, and biodegradable materials wherever possible, Cvet Préri contributes to an eco-conscious approach in both textiles and packaging.
Manufacturing is done locally, with every garment crafted by hand in small batches. Fabric is sourced in limited runs, making each collection a unique reflection of Cvet Préri’s dedication to quality and exclusivity. This slow production model allows for a thoughtful process that aligns with the brand’s core values—ensuring that every piece is not only beautiful but also sustainable.
The Future of Cvet Préri
Cvet Préri’s vision for the future extends beyond creating beautiful clothing. The brand has established a physical presence through its residency at Dear Society, located in the Crossroads Arts District of Kansas City. This unique retail space allows customers to shop the entire vintage collection and select in-house pieces in person. The partnership with Dear Society, a showroom focused on minimalist contemporary design and curated vintage, emphasizes the importance of community, creativity, and female entrepreneurship.
Looking ahead, Michaela Knittel envisions Cvet Préri continuing to grow while maintaining its commitment to craftsmanship and sustainability. The brand will focus on expanding its collection and collaborating with like-minded artists and designers, all while staying true to its roots in heritage, quality, and thoughtful fashion. With a blend of timeless design and ethical practices, Cvet Préri is paving the way for a more mindful approach to fashion.
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