Las Vegas, a city synonymous with glitz and glamour, is also home to a burgeoning scene of innovative fashion startups. These companies are leveraging the power of the internet to redefine fashion, offering unique, customizable, and high-quality apparel. From stretchable athletic denim to personalized kids’ clothing, these brands are setting trends and making waves in the fashion industry. Here are five standout internet-first fashion brands based in Las Vegas.
Contenders Clothing
Founded in 2015, Contenders Clothing has carved a niche in the fashion industry by offering a wide range of apparel for men and women. Their catalog includes t-shirts, tank tops, hoodies, jackets, sweatshirts, shorts, and hats. Known for its commitment to quality, the company ensures flat-rate shipping, making it a favorite among customers. Despite being in the seed stage with $86K in funding, Contenders Clothing has managed to score a Tracxn score of 34/100, ranking 76 out of 2,012 competitors, and showcasing its potential in the competitive fashion market.
Thunder From Down Under
Thunder From Down Under, established in 1991, is a unique player in the Las Vegas fashion scene. While primarily known for its entertainment shows, the brand also offers an exclusive line of apparel. This unfunded startup has a Tracxn score of 16/100 and ranks 300 out of 2,405 competitors. The brand’s apparel line, inspired by its performances, adds a touch of glamour and excitement, appealing to a niche market that appreciates the blend of fashion and entertainment.
Picture This Clothing
Picture This Clothing, founded in 2016, offers a unique online customization platform for kids and women’s clothing. The brand allows users to create customized clothing based on their preferences, often replicating children’s drawings. This innovative approach has garnered significant attention, allowing the company to provide international shipping. Although unfunded, Picture This Clothing boasts a high competitor rank of 2 out of 13, with a Tracxn score of 14/100, highlighting its unique market position and potential for growth.
Barbell Apparel
Barbell Apparel, an internet-first brand founded in 2013, specializes in stretchable athletic denim. Their high-tensile-strength fabric is designed for both performance and style, with products priced around $149. The company gained significant traction through a successful Kickstarter campaign, raising $735.7K in 2014. Featured on Shark Tank and in Heavy Magazine, Barbell Apparel has a Tracxn score of 14/100 and ranks 306 out of 2,013 competitors, reflecting its strong market presence and appeal among fitness enthusiasts.
Feature Sneaker Boutique
Since its inception in 2010, Feature Sneaker Boutique has become a prominent name in casual and formal apparel for men and women. Offering a diverse range of products including tees, pants, hoodies, jackets, shorts, shoes, hats, and accessories, the brand operates both online and through its own stores. With a Tracxn score of 13/100, Feature ranks 399 out of 2,467 competitors, demonstrating its solid footing in the competitive fashion landscape.
These five Las Vegas-based fashion startups exemplify the innovation and entrepreneurial spirit driving the city’s fashion industry. From customizable children’s clothing to stretchable athletic denim, each brand brings something unique to the table. As they continue to grow and evolve, these startups are poised to leave a lasting impact on the fashion world, showcasing the potential of internet-first business models in transforming traditional retail.
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